EXPLORE THE COLLECTION

From Jeremy Bullmore’s job application in 1954 to the much-quoted essays he wrote for WPP until his retirement in 2021, take a journey through seven decades of a remarkable career with this collection of all the listings in Best of Bullmore.

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Guinness, 1969 onwards

A landmark win, leading to standout work

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Stretchability in a brand, 1988

Magazine column that brought an offer of new underwear

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Ten tried and trusted …

How-not-to guides on client-agency relations

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Black Magic commercial, 1961

Brand marketing inspired by romance, sophistication and courtship

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Classic Doodles

Private thoughts on a page

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Books by Jeremy Bullmore

“Behind the Scenes in Advertising” and other essential reads

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Memo to all JWT producers re Ridley Scott

A talent for talent-spotting

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Parker Pen ad, 1961

Inspired by inventor George Safford Parker

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Tribute for Judie Lannon, 2019

“She was fascinated by human beings (rather than consumers).”

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Stephen King: Godfather of strategy, 2006

Eulogy for a remarkable planner, teacher and friend

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‘Mad Men’: explosive new revelations! 2010

The Don Draper era? Recollections may vary

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Why we should all be singing Ira’s praises, 2007

An appeal for well-written argument in communications

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Grey is not the new black, 2003

The grey market is essentially us with a few more wrinkles

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A Mickey Mouse solution to the problem of internet stocks

Everyone needs marketing (the right sort anyway)

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Advertising and its Audience: A Game of Two Halves, 1998

The buying process from the buyer’s viewpoint

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What are advertising agencies for? 1992

“Effectiveness is about why you advertise”

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IPA Effectiveness Awards speech, 1982

About any award, there are two questions.

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What the hell is an advertising agency for? 1978

“Jeremy, your 1978 advertisement is terrific.” – David Ogilvy

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Advertising. What is it? What is it for? 1974

The distinction between advertising and advertisements

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The consumer has a mind as well as a stomach, 1972

Practical thinking on how advertising works

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Risk & Responsibility, 1966

A legendary film about creative development

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The go-to ghostwriter

Making others sound like themselves, only better

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WPP Essays

Required reading across the advertising and investor world

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Ask Jeremy

Highlights from the work of advertising’s favourite agony uncle

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Astonish your clients! Listen to them! 1999

A vacant acre of brand positioning: the listening agency

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Understanding Brands Part 3 – Brand and deliver, 1996

The powerful nature of brand fame

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Understanding Brands Part 2 – The ties that bind, 1996

The differences between products and brands

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The Quality Quotient or How I Made the World a Better Place, 2017

Satirical novel (and love story) charting a new metric

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Market Research Society Conference speech, 2005

Research is the basis for most decisions that control our lives

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Market Research Society 50th Anniversary speech, 1996

The value of market research to the advertising process

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Posh Spice & Persil, 2001

Much-quoted lecture on products, brands and fame

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The risks and rewards of stretching brands, 1996

“Even to talk about stretching a brand implies dilution”

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Understanding Brands Part 1 – Farming a consensus, 1996

The skills of communicating brand benefits and values

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The building of Mr Kipling, 1967

An exceedingly good brand, now sold across the world

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What is a brand?, 1974

A brand is the product of a whole number of variables

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