Posh Spice & Persil, 2001

  • Date: 2001
  • Publisher: British Brands Group

In 2001, Jeremy was asked by the British Brands Group to deliver its second annual Brands Lecture. In Posh Spice & Persil, he presents 13 inconvenient brand facts including “A brand image belongs not to a brand – but to those who have knowledge of that brand" and "Much of what influences the value of a brand lies in the hands of its competitors”.

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