Jeremy Bullmore’s offices at JWT and WPP have often been compared to an editor’s, with people queuing outside to see him. His laugh, a colleague said, “could disinfect almost any horror”. His views on corporate culture and working with clients have been gobbled up via books, articles and in three agony uncle columns – first for Management Today, and later for Campaign and The Guardian. These pieces are funny, of course, but behind each answer there is one thing: when the reader finished, absorbed the advice, they knew exactly what they had to do.

Jeremy Bullmore