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Jeremy Bullmore signature

1929 - 2023

In 2021, work began on an online archive that would make freely available the work of celebrated advertising man Jeremy Bullmore as he retired from the global marketing services company, WPP. Best of Bullmore is for advertising and marketing people, as well as students, researchers, historians and indeed anybody who values wit, wisdom and incisive intelligence.

Jeremy – described by industry bible Campaign as “adland’s greatest philosopher” – started his career at J. Walter Thompson London as a copywriter, left as agency Chairman, then worked within WPP for 33 years. He was everything that made JWT special and his creativity was channelled into brilliant words. His CV includes work for flourishing brands like Guinness and Mr Kipling, books, journalism, writing for television, public speaking, non-executive roles with WPP, Guardian Media Group and more. A career that spanned the launch of commercial television in the UK and the arrival of the internet age has been distilled here – with great difficulty, there is just too much brilliant material – into four main sections: Brands, Research, People and Communications.

Jeremy died at home in London on 4 January 2023.
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Image credit: Campaign/HAT